New online resource: eMarketer

University of Chicago researchers now have access to eMarketer.

emarketereMarketer is a database that provides digital market research information ranging from digital ad spend in the automotive industry to use statistics of the newest social media platforms, such as Meerkat and Periscope.  This data can be used to benchmark consumer behavior, size markets, and value initiatives.  

This resource includes articles, analysts reports and statistical tables which can be downloaded to Excel for further analysis.  Custom data dashboards can be built using thousands of eMarketer forecasts including ad spending, device and platform usage, retail and ecommerce sales, and time spent with media.  In addition to eMarketer’s own forecast estimate data, it is possible to compare estimates from other research groups and firms.  

Questions? Ask A Librarian.
 
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