University of Chicago researchers have access to Lynda.com, a leading provider of online courses covering business, media, and technology. Researchers can choose from over 4,000 courses, all of which are broken up into short, easy to use videos. Business courses cover everything from leadership and marketing to product management, while media courses cover specific software such as Adobe Photoshop and Adobe InDesign, as well as general techniques for graphic design, video editing and more. Technology courses cover a full range of software and skills, including Java, R, SPSS, data analysis and cyber security. Course levels range from introductory to advanced and instructors are vetted industry experts.
In addition to courses, Lynda.com has created guides using a collection of short videos, articles and checklists, that provide a step by step process for starting a business and becoming a manager. The Starting a Business guide covers everything from evaluating yourself and your business idea to establishing operations. Lynda.com’s Weekly Series feature guarantees that content stays fresh. The most recent video in the Marketing Tips weekly series discusses representing the keyword funnel through SEO.