Join us for Love Your Data week, Feb. 12-17

The Library is celebrating international Love Your Data week, February 12-17. The purpose of the Love Your Data (LYD) campaign is to raise awareness and build a community to engage on topics related to research data management, sharing, preservation, reuse, and library-based research data services. We will share practical tips, resources, and stories to help researchers at any stage in their career use good data practices.

Learn more about loving your data with events held at the John Crerar Library and on social media.

Monday, February 13: Defining Data Quality

In 2015, the popular WBEZ podcast This American Life published a message retracting an episode. The episode featured an article published in Science, a highly respected peer-reviewed journal, about the success of canvassing. However, the data in the article was falsified.

How, as researchers, can we recognize good research and bad research? The most elemental way to verify a scholar’s claim is to analyze their data. In day 1 of Love Your Data week, we’ll be sharing resources to help you define good data and spot bad data. Follow Crerar Library on Twitter (@Crerar Library) for resources and case studies in defining good data.

You can also read David Brockman’s (Stanford) claim that the original article contained fake data, or listen to This American Life’s recap of the original story and updates featuring researchers replicating the canvassing experiment.

Tuesday, February 14: Documenting, Describing, Defining

Good data documentation is important for so many reasons. Most notably, though, it makes analysis and write-up stages of your project easier and less stressful and improves the integrity of your scholarly research. On Tuesday, you can learn the basics of data documentation by attending our library workshop in the Crerar Computer Classroom from 4 to 5 p.m., or by following Crerar Library Twitter (@CrerarLibrary) for resources and horror stories on data organization gone wrong.

You can also learn more about documenting, describing, and defining by visiting the Library’s guides on Author and Research Identifiers and Data Management.

Wednesday, February 15: Good Data

When data is good, it is findable, accessible, interoperable, and re-usable (FAIR). For example, this dataset is still around and usable more than 50 years after the data were collected and more than 40 years after it was last used in a publication. Today, we’re asking you to share your favorite data set with us. How and why is it good for your project?

Try out the FAIR Principles to describe and share examples of good data for your discipline. Tell us on Twitter, Facebook, or Instagram (#loveyourdata)!

Thursday, February 16: Finding the Right Data

In a 2004 Science Daily News article, the National Science Foundation used the phrase “here there be data” to highlight the exploratory nature of traversing the “untamed” scientific data landscape. The use of that phrase harkens to older maps of the world where unexplored territories or areas on maps bore the warning “here, there be monsters” to alert explorers to the dangers of the unknown. While the research data landscape is (slightly) less foreboding, there’s still an adventurous quality to looking for research data. Learn the best ways to find data using library resources by attending our second library workshop in the Crerar Computer Classroom from 12:30 to 1 p.m. or by following Crerar Library on Twitter (@CrerarLibrary) to hear about our librarians’ favorite data sources.

Additionally, we invite you to explore the Library’s guide on Finding Data with library resources.

Friday, February 17: Rescuing Unloved Data

In 2015, The Atlantic published a story of a journalist, who, after being named a Pulitzer Prize finalist for a 34-part news series, lost his publication to the Internet. Digital data loss can happen instantly. However, thanks to #datarefuge and Internet Archive, websites and legacy data are being preserved.

Securing legacy data takes time, resources and expertise but is well worth the effort as old data can enable new research and the loss of data could impede future research. The library provides resources to help the campus community secure data via our institutional repository: Knowledge@UChicago. Contact us to learn more.

 

Help the Library improve services for College students by taking survey

Update: March 3 is the final day to take this survey.Complete our undergraduate survey by March 3

The University of Chicago Library is conducting a survey of currently enrolled undergraduates. The survey explores many facets of students’ experience at the University, with specific focus on the ways the Library’s collections, services, spaces, and staff contribute to students’ higher education and career goals.

Previous surveys conducted by the Library resulted in the implementation of the Library’s Scan and Deliver service, as well as the creation of new group study spaces in Regenstein Library. Results gathered from the Library’s last survey of undergraduates, conducted in February 2011, are available online.

The survey was distributed by email on February 7. Undergraduates, please check your email for a message from the University of Chicago Library with your individualized link to the survey.

For more information or to report problems with the survey, please contact the project team by email at ithaka@lib.uchicago.edu.

Take a virtual tour of Regenstein Library

Regenstein Library is a memorable part of the University of Chicago experience. Affectionately referred to as “the Reg,” the University’s largest library is a hub for students, faculty, and staff. The Library invites you to learn more about this unique building in a virtual tour.

The Reg’s brutalist architecture distinguishes it from the Gothic spires of the University’s first buildings. But don’t let the grey limestone exterior fool you; inside the Reg is a dynamic mixed-use space with a collaborative, open study floor; massive, quiet bookstacks; and innovative technology studios.

In the virtual tour, you can visit the Library and explore spaces such as the Special Collections Research Center and the newly redesigned A Level, as well as the Mansueto Library, which is connected to Regenstein by a glass bridge. The video also shows users how to find and borrow a book, get software and research assistance, and reserve a group study room.

If you have any questions about the Library, its services, or its spaces please Ask a Librarian.

Burst the bubble: expanding the news sources you read

Image of Facebook Screen

Facebook page” (CC BY 2.0) by reynermedia.

Over the last week, major internet companies such has Facebook and Google have been under attack for their role in the circulation of ‘fake news’. Critics assert that these platforms publicize most-clicked content as news without verifying facts and claims. Some even say that publicizing this ‘fake news’ influenced the outcome of the presidential election. In addition, news on social media tends to be shared among followers and friends, so the news you see there often aligns with the political affiliations and perspectives closest to your own. For these reasons, using social media and popular news aggregators such as Google News, can put you in what has been called a ‘filter bubble’. Library resources can help you burst that bubble.

The Library will be offering 30-minute workshops highlighting databases available to the University of Chicago community that contain a wide variety of news sources.  Learn how to browse major dailies such as the Washington Post or New York Times in just a few clicks, search international newspapers online, and find transcripts from cable and radio news programs.

Burst Your Bubble: Making the Most of the Library’s News Databases
Regenstein Library, Room 207
Monday, November 21, 10:00–10:30 a.m.  Register Now
Tuesday, November 22, 1:30 – 2:00 p.m.  Register Now

Can’t make a workshop?  Begin exploring the news databases available to you using our research guides:

Persons with disabilities who need an accommodation in order to participate in this event should contact Rebecca Starkey at rstarkey@uchicago.edu for assistance.

Attend business and economics research training sessions

Booth Information Technology is hosting several research vendors to conduct training on statistical software and data in October and November.  Emily Treptow, the Business & Economics Librarian for Instruction & Outreach, will also be offering training sessions on business and economics resources.

University of Chicago researchers have access to top business news and company, industry and market research information.  Emily will be discussing and demonstrating library services and resources, including Mintel, Statista, IBISWorld and Factiva.  Some resources may be discussed that are only available to Booth students and faculty, including OneSource and Capital IQ.

Please register to attend any of the Booth training sessions.  All University of Chicago affiliates are welcome.

Questions? Ask us on Twitter, Facebook, or through our reference services

Attend economics orientation programs

The Business and Economics Librarians at University of Chicago will be offering an orientation for new economics PhD students and an orientation for students in the College planning on studying economics this week.

The orientation for economics PhD students will be held at 4:30pm on Thursday, September 22 in room A-11.  After an overview of library resources relevant to the field of economics, a tour will be held.

Econ 101, the orientation for students in the College, will be held at 11am on Friday, September 23 in room A-11.   If you are majoring in economics, this is a can’t miss 60-minute session.  Learn about all the services the Library can provide to aid your research, from accessing the major relevant newspapers and journals (think The Economist and The Wall Street Journal) to finding economics articles and papers.  An introduction to some of the best sources for economics data will also be provided.  The session will begin promptly on the hour.

Questions? Ask us on Twitter, Facebook, or through our reference services

 

Trial access to PitchBook available for Booth students

Booth students have trial access to PitchBook, a private equity and venture capital database covering a wide range of firms as well as startups.  With the PitchBook platform, researchers can track entire PE and VC lifecycles from fund initiation to company exits, PitchBook-logo-web-2public and private M&A transactions, and the limited partners, fund managers, advisors and other key players involved.  In addition to viewing firm and contact profiles, custom lists of buyers, targets, advisors, and more can be created using the advanced search function.  Researchers can also save custom searches and set up email alerts to come daily, weekly, or monthly.

For Evening, Weekend, and Full-Time students, please fill out this form to request access to PitchBook by June 26th.  PitchBook will send you an email directly once your account is activated.  Your account will remain active through 8/30/16.  You can also access this tool onsite at the Career Resource Centers at the Harper Center and the Gleacher Center.

Questions about leveraging this powerful tool?  Ask us on Twitter, Facebook, or through our reference services.

New Library website launches July 5

Update: The Library will be launching the new website described below starting at 4:30 p.m. on Tuesday, July 5. Site visitors should expect service interruptions throughout the evening, and, because the changes will take time to propagate over the internet, some users may be unable to reach the site through July 6.

Access to resources outside of the main Library website should continue uninterrupted during this time. These include:

Thank you for your patience as we roll out these changes.

____________________

The University of Chicago Library will launch a new website over the summer.  The new site’s improved navigation and mobile-friendly design will provide faculty and students with ready access to curated, scholarly information and research expertise.

Changes to the design and structure of the new Library website are being made in response to the needs and feedback of UChicago faculty, students, and staff. The new site will be optimized for both desktop and mobile use, with a modern look and feel. It is being made easier to browse and navigate by

  • providing streamlined access to search tools for articles, journals, and databases;
  • providing more consistent navigation across the top of the site’s pages;
  • reorganizing information into categories developed directly from user input;
  • making it easier to find information about distinctive collections, exhibitions, study spaces, hours, and locations; and
  • connecting related collections, tools, and experts, making it easier for users to take advantage of the wealth of information and services offered by the Library.

In addition, Library news will be presented in a more engaging way on the site, and pages will be optimized for discovery via Google or other search engines.

The current Library Catalog, launched in 2014, is not being redesigned as a part of this project.

The new Library website will first go live in mid-summer and will be further refined in the weeks leading up to fall orientation.  During this period, if you have any difficulty finding the information you are looking for, librarians will be happy to assist you via our Ask a Librarian service.

The University of Chicago Library website serves as a gateway to UChicago collections and licensed resources; the online Ask a Librarian service, including live chat; Library staff with expertise in a wide range of subjects; research guides in numerous fields; and videos and guides explaining how to conduct research using library resources.

Expanded access to BrowZine now available

BrowZine is a tool for keeping up to date with your favorite journals. The Library has provided access to this tool to users of iOS devices for the past two years. We now offer access for Android devices as well as on your desktop using any web browser.

BrowZine works with publishers to make journal tables of contents accessible through the BrowZine app and web site. You can then access articles directly through the app, rather than going to the journal web site or a Library database. You can browse through journals by discipline and save up to 64 titles on your personal bookshelf. The iOS and Android apps display alerts when a new issue of a journal is available. You can download articles in the app and read them at any time, even when you aren’t online.

Try BrowZine through their web site, or download the app for your Android or iOS device.

Our guide to BrowZine has more information on using the app, including configuring it for off-campus use.

Organize It! Tools and Tricks for Managing Your Digital Documents: workshop

When: Wednesday, April 27, noon – 1 p.m.
Where: TECHB@R Regenstein Library, Room 160
Description: Class readings, research articles, news stories, assignments….how do you keep track of it all? This workshop will give you a brief overview places to store your digital documents, as well as methods to keep it all organized. Participants will be able to see demonstrations of free cloud storage tools like Google Drive, and Box, and be introduced to key features of the tools and strategies to help you find all your stored documents with ease.
Register: https://training.uchicago.edu/course_detail.cfm?course_id=1679
Contact: Joseph Regenstein Library
773-702-4685
Tag: Graduate Students, Workshops, Training
Notes: Persons with disabilities who need an accommodation in order to participate in this event should contact the event sponsor for assistance. Information on Assistive Listening Device

Hone your IT, media, and productivity skills with Lynda.com

University of Chicago researchers have access to Lynda.com, a leading provider of online courses covering business, media, and technology.  Researchers can choose from over 4,000 courses, all of which are broken up into short, easy to use videos.  Business courses cover LyndaLinkedin_blackeverything from leadership and marketing to product management, while media courses cover specific software such as Adobe Photoshop and Adobe InDesign, as well as general techniques for graphic design, video editing and more.  Technology courses cover a full range of software and skills, including Java, R, SPSS, data analysis and cyber security.  Course levels range from introductory to advanced and instructors are vetted industry experts.

In addition to courses, Lynda.com has created guides using a collection of short videos, articles and checklists, that provide a step by step process for starting a business and becoming a manager.  The Starting a Business guide covers everything from evaluating yourself and your business idea to establishing operations.  Lynda.com’s Weekly Series feature guarantees that content stays fresh.  The most recent video in the Marketing Tips weekly series discusses representing the keyword funnel through SEO.

Questions about how to leverage this powerful tool? Ask us on Twitter, Facebook, or through our reference services.

New online resource: Greenleaf Online Library

University of Chicago researchers now have access to Greenleaf Online Library.

Greenleaf Online Library crosses over all sectors of business with an emphasis on ‘green’ greenleafmanagement, ethical business and corporate social responsibility.  It contains approximately 4,000 items, including ebooks, case studies, research papers and journal articles.

Topics covered include:

  • Sustainability
  • Ethics
  • Innovation, enterprise and social enterprise
  • Environmental management
  • Industry sectors including extractives, fashion and textiles, banking and finance, transport, engineering, construction
  • Corporate governance
  • Responsible leadership
  • Social responsibility/business in society
  • Government, policy and compliance
  • Reporting and standards
  • Sustainability in Higher Education
  • Poverty
  • Gender and diversity
  • Responsible investment and finance, including microfinance

Questions? Ask us on Twitter, Facebook, or through our reference services.

 

The business benefits of learning another language

In today’s global economy, it’s no surprise that businesses benefit from the skills of polyglots.  Of course, the most obvious benefit is the ability to transfer information in multiple languages.  Learning a second language also provides a window into the culture of the speakers of the language as well as an empathetic view of the effort many people around the world have made to learn English.   These additional insights facilitate relationship building, a must when trying to do business anywhere in any language.mango

University of Chicago researchers have access to Mango Languages, an online interactive language learning tool for learning vocabulary, pronunciation, grammar and culture all in a single, integrated experience.  It covers more than 70 languages from American Sign Language to Arabic, Vietnamese and Yiddish.  Non-native English speakers can also study English as a second language.  Seventeen different versions are available.  In order to use all of the functions of Mango, users need to create a personal account and log in.

Questions? Ask us on Twitter, Facebook, or through our reference services.

Feature Story ProductivityU: Be more efficient with the Library’s help

Librarian Consultation

Experts will be on hand to guide you to the best productivity tools. (Photo by Jason Smith)

Now that you’ve had one quarter of the academic year under your belt, it’s time to reflect on your productivity pitfalls and add new tools to help you overcome these obstacles. On January 15 from noon to five, the University of Chicago Library is holding an inaugural ‘Productivity Unconference,’ where students, librarians, and technologists will be invited to meet to share tips, tricks, and tools to be a more efficient and productive researcher, student, and academic professional. The unconference will have time for consultations, workshops, and presentations on tools like citation managers, social bookmarking apps, and cloud storage as well as tips to stay efficient and productive during the busy academic quarter.

Everyone across campus including students, faculty, and staff are invited to meet with experienced ‘productivity experts’ from across campus to:

  • Learn how to use free web tools such as Evernote, Box, and Google Apps to superpower productivity
  • Practice new strategies in time management
  • Discover innovative ways to stay in-the-know
  • Manage research documents such as course readings, book chapters, and paper drafts
  • Ensure security online and in research documents

Schedule of Events
January 15, Noon – 5:00 PM
Regenstein, Room 122

12:00 PM – 2:00 PM: Productivity & Project Management Consultations
Members of the University of Chicago community can sign up for 15-minute consultations with librarians, academic technologists, and tech experts to learn about key productivity tools and strategies.

2:00 PM – 3:00 PM: Productivity Tools & Strategies Lightning Talks
Participants present proposed lighting talks on their favorite project management/productivity tools or strategies. The Lightning talks blocked at 5 minutes apiece, and will give an opportunity for peer sharing and presentation skills.

3:00 PM – 5:00 PM: Productivity & Project Management Consultations & Productivity “In”
Participants can meet with consultants on key productivity tools & strategies. This time also serves as a place for students to have a “productivity-in,” where students can get to work planning and organizing course readings, assignments, and extracurricular duties for the quarter.

Sign up for a consultation today!

Interested in presenting a lightning talk? Fill out a lightning talk proposal.

Don’t want to commit? Feel free to drop in during the event, grab a snack provided by the library, and chat with other people across campus to learn some new tools and share your strategies on staying productive.

Persons with disabilities who need an accommodation in order to participate in a Library workshop or training session should contact Kaitlin Springmier at 773-702-0229.

Soda tax and soda price in Mexico

On November 9th, Jeffrey Grogger, the Irving Harris Professor in Urban Policy at the University of Chicago Harris School of Public Policy, presented his preliminary research on soda tax and soda price in Mexico as part of the Becker Brown Bag Series.  Mexico’s nine percent soda tax took effect on January 1, 2014.  In addition to taxing soda, fruit juices and waters with added sugars are also being taxed.  The Mexico soda tax is a straightforward example of price theory.  The tax raises the price and the higher price lowers consumption.  The lower consumption then ideally leads to lower weight and less chronic disease.

Professor Grogger’s research strives to answer two key questions that aren’t addressed by the theory:

  1. How much do prices rise?
  2. What happens if consumers substitute other caloric drinks for sodas?

Interested in exploring this topic further? View Professor Grogger’s presentation and his slides.

University of Chicago researchers also have access to Euromonitor data through Passport GMID.  Euromonitor’s category briefing on sugar confectionery in Mexico discusses the effect of the tax.  Consumption data is also available, although Professor Grogger noted in his presentation that consumption data varied greatly across different sources.

Questions? Ask us on Twitter, Facebook, or through our reference services.

 

 

The legacy of Chicago economics

chicago-econ-panel

Photo credit: Chicago Economics Through the Years | Becker Friedman Institute. Retrieved October 15, 2015, from http://bfi.uchicago.edu/feature-story/chicago-economics-through-years

On October 5th, the Becker Friedman Institute hosted The Legacy of Chicago Economics conference, where leading scholars in economics gathered together to discuss the impressive history of Chicago economics.  A complete list of speakers and the research they discussed can be found on the event page.  Video recordings taken during the conference will also be available soon.

The conference culminated with the Living the Legacy: Chicago Economics throughout the Years panel, which included prominent members of the Department of Economics and the Booth School of Business faculty.  In President Zimmer’s introduction, he shared the astounding fact that the panelists had a total of 229 years of experience.  The panel included three Nobel laureates and was chaired by fourth.

Selected bibliographies of all the panelists can be found on the Faculty Publications page of the Business and Economics research guide.  These bibliographies link directly to full text provided by the library.

The library also owns several print and electronic books discussing the Chicago school of economics, several of which are listed below.

The Special Collections Research Center holds the archives of Chicago Department of Economics records from 1912-1961. Documents from this collection were included in one of the conference presentations discussing the department deliberations that led to Milton Friedman being hired.

Questions? Ask us on Twitter, Facebook, or through our reference services.

 

Apply for the Library Student Advisory Group

The Library is currently seeking representatives for the Library Student Advisory Group (LSAG) from the following Divisions and Schools:

  • The College (Class of 2019)
  • Chicago Booth School of Business
  • Harris School of Public Policy
  • Physical Sciences Division
  • School of Social Service Administration

The Library Student Advisory Group serves as a formal channel of communication between students and the Library administration.  The LSAG discusses the collections and services provided through all of the University’s campus libraries — Crerar, D’Angelo, Eckhart, Mansueto, Regenstein, and SSA — and the present and future needs of the student community.  The Group assists in making specific recommendations to improve the Library and considers proposals for future changes in services.  Finally, members of the LSAG discuss how the Library can raise awareness of its offerings among students, and how students can communicate their wishes, needs, and concerns to the Library.

If you are interested in serving, please complete the online application by October 25, 2015.  If you would like additional information about the Library Student Advisory Group or would like to apply via e-mail, please contact Rebecca Starkey at rstarkey@uchicago.edu.

Resource spotlight: Factiva

University of Chicago researchers have access to Factiva, a database of global news and business information.  Factiva provides access to thousands of domestic and international newspapers, newswires, company profiles and media programs with sources from over 100 countries in 28 languages. logo_factiva  Its powerful search engine allows for comprehensive research and the Factiva Expert Search feature has been created to simplify complex searches, including investor and news sentiment.

The News Pages section makes it easy to browse the top business publications, including The Wall Street Journal, The New York Times and Barron’s.  Once you’ve found articles you would like to read, translations are available and the articles can be downloaded as MP3s to listen to on your commute or as you walk around campus.

Fun fact: Transcripts are available from BBC, ABC, CBS, NBC, Fox, CNN and NPR.

Questions? Ask us on Twitter, Facebook, or through our reference services.

Attend Econ 101: an introduction to library resources

The Business and Economics Librarians at University of Chicago will be offering an orientation for new students in The College planning on studying economics on Friday, September 25.  If you are majoring in economics, this is a can’t miss 60-minute session.  Learn about all the services the Library can provide to aid your research, from accessing the major relevant newspapers and journals (think The Economist and The Wall Street Journal) to finding economics articles and papers.  An introduction to some of the best sources for economics data will also be provided.  The session will begin promptly on the hour.

Where: The Joseph Regenstein Library, Room 523

When: Friday, September 25 at 11am

 

Questions? Ask a Librarian

 

 

Business & economics now on social media

Bus+EconIconThe Business & Economics Librarians at University of Chicago Library are now providing research services and support on Twitter and Facebook.  Follow and like these accounts for updates on resources, research recommendations and more.  The Business & Economics Librarians will also be available to answer research questions through both platforms.

The Business of China

This week’s “Black Monday” market crash clearly demonstrates how interconnected China’s economy is with the rest of the world’s economies.  The Economist‘s online article The Causes and Consequences of China’s Market Crash provides insight into what seems to have been the cause.  Chinese markets have remained volatile since the devaluation of the yuan on August 11.  The continued decline last week of the Shanghai Composite Index is suggesting that China’s industrial activity is slowing.  University of Chicago researchers interested in diving into China’s industry data to form their own analysis can do so with China Data Online.  Data for over 30 industry categories are available for general analysis going back until 1999.  Monthly statistics on output and production, top enterprises and market analysis by city and region are available as well, including statistics from 2015.

University of Chicago researchers can also search Factiva and EconLit for articles discussing business in China.

 

Questions? Ask a Librarian

 

Citation: (2015, August 24). The causes and consequences of China’s market crash.  The Economist. Retrieved from http://www.economist.com/news/business-and-finance/21662092-china-sneezing-rest-world-rightly-nervous-causes-and-consequences-chinas

 

New online resource: IBISWorld

University of Chicago researchers now have access to IBISWorld.

IBISWorldIBISWorld is a database that provides comprehensive industry reports for over 700 industries ranging from biotechnology to pawn shops.  These reports provide strategic insight and analysis which can be used to gain a better understanding of market conditions and forecasts, industry supply chain, and competitive landscape.

The reports include breakdowns of industry performance, outlook, products and markets, major competitors and operation conditions.  In addition to being able to download the complete report, key statistics can be downloaded to excel and specific infographics can be downloaded and inserted into your own reports and presentations.  

Questions? Ask A Librarian.
 

People Meet new Business & Economics Librarian for Instruction & Outreach Emily Treptow

Treptow Emily2014Emily Treptow joined the University of Chicago Library on June 1 as the new Business & Economics Librarian for Instruction & Outreach.  She came to us from Michigan State University where she was a Business Reference Librarian from November 2012 to May 2015.

Below, Emily has answered questions about her plans for her work at the University of Chicago 

How do you envision working with faculty and students in your new role here?

I am very excited about my new role, which is also a brand new position at the library.  It was created with leeway for me to spend time outside the library to meet with students and faculty at the locations most convenient for them.  I will be available to travel to Booth’s Harper Center and Gleacher Center and to the Economics Department in Saieh Hall to provide research assistance via office hours and instruction.  I also envision leveraging this flexibility by attending relevant discussions and workshops on campus to better equip myself to build a program of outreach that will provide the research services that faculty and students need.  I hope to be involved in orientation sessions for new Booth and Economics students, in addition to providing increased point of need services and instruction.

Do you have a sense of what you’d like to accomplish in your first year at University of Chicago?

In my first year, I would like to spend time meeting with Booth and Economics students, staff and faculty to learn more about their needs and how I can create services to meet those needs.  I would also like use social media as another means for building these connections. 

UChicago faculty and students are encouraged to contact Emily with questions or requests for assistance with business & economics research, teaching and learning. You can reach Emily at etreptow@uchicago.edu or 773.834.3415.

Redesigned research guides are easier to use and navigate

This weekend, the University of Chicago’s Library Guides were migrated to a new platform that features a number of improvements. Most notably, use of responsive design greatly improves the user’s experience on mobile devices and assistive technology, such as screen readers.

Mobile view of a Library Guide

A Library Guide as seen on a smartphone

The new platform also uses navigation menus on the left side of the screen, rather than the tabs across the top, which should make it easier and more intuitive for users to locate content in the guides.

Our librarians have created guides on a wide variety of academic subjects studied at the University. In addition, Help Guides show you how to locate specific types of material, such as newspapers, and to use Library tools and services, such as interlibrary loan.

Visit our Library Guides page for a complete list of our guides. 

 

What is the value of a brand?

Earlier this year, the question What is the value of a brand? was  answered on The Big Question, a video series created by Booth’s research magazine Capital Ideas.  An expert panel consisting of Professor Ann L. McGill and Professor Pradeep K. Chintagunta as well as Ann  Mukherjee, the president of global snacks and global insights at PepsiCo, discussed the function of brands, building a brand,  and measuring and increasing brand value.

University of Chicago researchers can learn more about brand value using the following resources:

  • eMarketer provides rankings by brand value across different different industries based on overall financial return to an organization’s investors, the brand’s influence on the generation of demand through choice, and the ability of the brand to create loyalty and keep generating demand and profit into the future.
  • Factiva allows you easily filter your search for content in the subject area of Branding.
  • Passport GMID covers a range of topics including brand divestment and provides  international brand share statistics and brand analysis.

Questions?  Ask a Librarian.