Earlier this year, the question What is the value of a brand? was answered on The Big Question, a video series created by Booth’s research magazine Capital Ideas. An expert panel consisting of Professor Ann L. McGill and Professor Pradeep K. Chintagunta as well as Ann Mukherjee, the president of global snacks and global insights at PepsiCo, discussed the function of brands, building a brand, and measuring and increasing brand value.
University of Chicago researchers can learn more about brand value using the following resources:
- eMarketer provides rankings by brand value across different different industries based on overall financial return to an organization’s investors, the brand’s influence on the generation of demand through choice, and the ability of the brand to create loyalty and keep generating demand and profit into the future.
- Factiva allows you easily filter your search for content in the subject area of Branding.
- Passport GMID covers a range of topics including brand divestment and provides international brand share statistics and brand analysis.
Questions? Ask a Librarian.
If you are interested in art law research, the D’Angelo Law Library now provides e-access to the International Foundation for Art Research (IFAR)’s Art Law & Cultural Property databases. IFAR describes them as follows:
International Cultural Property/Ownership & Export Legislation (ICPOEL)
This section contains legislation governing the export and ownership of cultural property from dozens of countries. The legislation is presented in both summary form and as complete text; the latter in the original language and in translation. Selected historical legislation is also included, as, while superseded or amended, it can be useful for researchers looking for statutes applicable at the time of the acquisition, export or import of an art object. Links connect foreign legislation to relevant U.S. case law. There are also links to relevant international conventions and bilateral agreements.
Case Law & Statutes (CLS)
This section contains an extensive body of primarily U.S. case law, including both litigated cases and, notably, hard-to-find, out-of-court settlements. The material is organized under eight topics: World War II-Era/Holocaust Related Art Loss; Cultural Property (Antiquities) Disputes Over Non-United States Property; United States Cultural Property; Art Theft (other than World War II and cultural property looting); Other Ownership Title Disputes/Claims Including Conversion and Breach of Contract; Art Fraud, Attribution, Authenticity, Forgery, Libel, and Defamatory Statements; Valuation/Appraisal; and Copyright, Moral Rights and Other Issues.
Under each topic, relevant cases are summarized (where possible, with images of the art objects in question). There are also links to relevant U.S. statutes, foreign legislation and a glossary.
The Library has a trial of law.com, a legal news service. Law.com features news on Class Actions, Product Liability, Corporate and Securities, Appellate Practice, Intellectual Property, and Labor & Employment law, plus all the news from the American Lawyer, the National Law Journal, the New York Law Journal, the Recorder, and other legal newspapers and magazines from American Lawyer Media.
The trial lasts until May 16, 2015. The free Law.com app for iPhone and iPad lets you save stories to read offline, and set up and manage news alerts.
Image from C. H. Hitchcock, “Geology of Oahu,” Geological Society of America Bulletin, January 1900, v. 11, p. 15-60, doi:10.1130/GSAB-11-15
The Geological Society of America has completed digitizing the earliest years of the Geological Society of America Bulletin, extending access online back to 1890. These historical issues are included in the Library’s subscription to th GSA Bulletin on the GeoScienceWorld publishing platform.
University of Chicago students, faculty and staff can see a list of all the available full text PDF issues of the GSA Bulletin by visiting the GeoScienceWorld site.