Earlier this year, the question What is the value of a brand? was answered on The Big Question, a video series created by Booth’s research magazine Capital Ideas. An expert panel consisting of Professor Ann L. McGill and Professor Pradeep K. Chintagunta as well as Ann Mukherjee, the president of global snacks and global insights at PepsiCo, discussed the function of brands, building a brand, and measuring and increasing brand value.
University of Chicago researchers can learn more about brand value using the following resources:
- eMarketer provides rankings by brand value across different different industries based on overall financial return to an organization’s investors, the brand’s influence on the generation of demand through choice, and the ability of the brand to create loyalty and keep generating demand and profit into the future.
- Factiva allows you easily filter your search for content in the subject area of Branding.
- Passport GMID covers a range of topics including brand divestment and provides international brand share statistics and brand analysis.
Questions? Ask a Librarian.
The International Monetary Fund recently announced that all of their data sets are now free to everyone. Previously, IMF data were only available through Library subscriptions. The subscription interface is still available, but will be discontinued in the near future. The new open platform allows registered users to download entire data sets in addition to data query results.
Access the new data portal at
Extensive help files are available at
If you created an account on the old system, your login credentials should work at the new site. Saved data queries will not be transferred, however.
Amy Merick’s article “Why words are the new numbers: the coming revolution of data analysis” appears in the latest issue of Chicago Booth’s Capital Ideas. The article highlights the research of many Chicago Booth faculty in the area of text analysis. The references will take you directly to a sample of related faculty publications.
For a complete list of faculty publications with links please refer to the library guide Selected Bibliographies of Business and Economics Faculty.